Resources Library by ANA

From the bottom of the heart!

Homo sapiens' first attempts at passing information through time took the form of paintings. In India emotions speak louder than words. Words hold less meaning in such a culture and fewer ideas can be communicated or elicited through them alone. If...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Jaisy Desai, Akash Sahu, Michael Sack

Company: Ipsos MRBI

September 13, 2012

Next Please: Online game for bank tellers

Using the example of a research project for the CSOB, a leading Czech bank, this presentation demonstrates how a research assignment can be turned into a highly useful, multi-purpose tool benefiting both the client and the bank's customer. Results...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Jan Lajka

June 15, 2012

Let the Brazilian sun shine in

Public understanding and acceptance are recognized as critical issues shaping the successful implementation of renewable energy technologies like solar photovoltaic energy (SPV). Yet, this faces multiple challenges from low awareness and...

Catalogue: Latin America 2012: Uncovering Opportunities

Author: Fabián Echegaray

Company: Market Analysis

May 3, 2012

Next please - Online game for bank tellers

Using the example of a research project for the CSOB, a leading Czech bank, this paper demonstrates how a research assignment can be turned into a highly useful, multi-purpose tool benefiting both the client and the bank's customer. Results delivered...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Jan Lajka

March 26, 2012

From co-creation to co-deployment: A case study on consumer segmentation

The collaboration of a multi-functional team, enabling marketers to connect with their key consumers in order to understand the role the NESTEA brand plays in consumer lives, is celebrated in this paper. Via applied ethnographic techniques, it was...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Authors: Murat Demiral, Wendy Mitchell

Company: RDSi

November 13, 2011

Outside in

Anyone looking to deploy their consumer insight and marketing campaigns internally can learn from well-established principles of consumer brand-building and marcomms. Using creative examples from their global insight and marketing best practice...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Authors: Jo Lowndes, Teresa Kalyan, John Robson

Company: Sparkler

November 13, 2011

Revue Française du Marketing (Novembre 2011)

La révolution Internet a profondément bouleversé le rapport entre acheteur et vendeur. S'il est tentant de dire que le consommateur d'aujourd'hui a étéfaçonné par Internet, il est plus difficile d'évaluer l'impact des...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

November 1, 2011

As stimulating as black coffee

Recipients of research communications are often left confused and un-inspired. As a result, although research must be used to drive change within our clients, a lot of researchers' work is wasted. Researchers need radically different approaches to...

Catalogue: Congress 2011: Impact

Author: Lucy Davison

Company: Keen as Mustard Marketing

September 18, 2011

Making insights count

A new way of delivering insights: both verbally and in writing using tools unashamedly borrowed from the world of journalism, will be introduced in this presentation. The presenters argue that the application of journalistic principles to the...

Catalogue: Congress 2011: Impact

Authors: Barbara Langer, Roger Banks

Companies: Incite Marketing Planning, eBay

September 18, 2011